Insurance companies in the country last Tuesday joined their counterparts across the globe to celebrate this year’s international insurance awareness day in Accra.
The event is set aside to remind policyholders of the need to constantly check the adequacy of their insurance covers.
This year’s celebration was commemorated through a webinar, hosted by the Ghana Insurers Association (GIA), the umbrella trade body for all licenced insurance companies operating in the country, and linked to more than 300 insurers and other stakeholders.
Among activities for the celebration was the launch of a campaign against indiscipline and reckless driving in the country on the theme: “The carnage and indiscipline on our roads must stop — every life matters”.
The President of GIA, Ms Aretha Duku, said the association was concerned about the increasing deaths through reckless driving.
She recalled an accident which occurred on May 19, 2021, where a mother, her two-year-old daughter and a hawker were knocked down by a speeding KIA truck at Amanfrom on the Accra – Kasoa highway while the victims were crossing the road at a zebra-crossing.
Subsequently, the mother died while the other victims were in critical condition due to severe injuries sustained during the accident. The driver of the KIA truck is at large after fleeing from the accident scene.
She said as insurers they provided cover for third party and comprehensive motor policies to indemnify the risk associated with such accidents.
The president mentioned other insurance products such as workmen compensation, group life policies and other life insurance policies which she said helped to reduce financial burden associated with deaths through road accidents.
The Director of Planning and Programmes of the National Road Safety Commission, Mr David Osafo Adonteng, advised road users to be cautious and also adhere to road traffic regulations.
The Director of Education and Research of the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, Superintendent of Police Mr Alexander Kwaku Obeng, also stressed the need for motorists to maintain discipline while on the road to reduce road crashes.
He listed indiscipline acts on the road to include speeding, driving under the influence of alcohol and drugs, driving tired, disregarding road traffic signs and motorbike riders failing to wear crash helmets.